Caroline Chen | Product Designer | Creative Director | Brands | Startups
Caroline Chen | Product Designer | Creative Director | Brands | Startups
Space is freaking awesome.
Category: Brand Campaign, Digital Ads, Strategy
Agency: Downtown Partners
Role: Digital Director, Art, Strategy
Animation: Daily Planet
In collaboration with: Scott Rasmussen, Justin Miller
Achieved record attendance within the first few months of campaign launch, reaching over 500,000 visitors since 1993. And continuing its success in year two with another 6% increase in attendance and up to 570,000 in 2016.
Co-authored a piece with Adler Planetarium VP/CMO Marc Lapides for the Journal of Digital and Social Media Marketing. Take a read here if you're interested in being more experience-led with your marketing.
An audiobook-like version of the aforementioned article can be found here. Please enjoy my squeaky post-cold voice. And many thanks to Henry Stewart Talks for the opportunity, as well as the graphics and animations.