Caroline Chen | Product Designer | Creative Director | Brands | Startups
Caroline Chen | Product Designer | Creative Director | Brands | Startups
Gamifying and running the world's first Twitter-fueled race during Super Bowl XLV.
Category: Viral, Digital Experiment, Social Media Campaign
Agency: Denuo / Razorfish
Role: Writer, Design, Strategy
In partnership with: Tim Harris, John Rafferty, Eric Bee, Sarah Chiappetta, Stephanie Dizon, Lynn Lim
Official home of the Tweet Race, where fans could watch real-time progress with a map interface.
Inside our Tweet Race bible, 66 pages of driver challenges and general rules of the road.
The Command Center at the Gaylord Texan Grapevine Resort in Dallas. We didn't breathe outside air for three days.