Caroline Chen | Product Designer | Creative Director | Brands | Startups
Caroline Chen | Product Designer | Creative Director | Brands | Startups
Using a parody insurance company to spread awareness about the Affordable Care Act (Obamacare) to a tough crowd: Millennials.
Category: Brand Campaign, Advertising, Website, Digital Experience
Agency: Downtown Partners
Role: Digital Director
In collaboration with: Rich Black, Diane Kerwin, Tim Jacques, Matt Jasperson
Grand Global Award Winner
The Luck Plan Website, a full-experience parody of poorly manufactured insurance sites
Featured as a Mintel case study on marketing to Millennials. Download it here.