Caroline Chen | Product Designer | Creative Director | Brands | Startups
Screen Shot 2016-04-21 at 11.19.01 AM.png

The Luck Plan

Using a parody insurance company to spread awareness about the Affordable Care Act (Obamacare) to a tough crowd: Millennials.

Category: Brand Campaign, Advertising, Website, Digital Experience

Agency:
Downtown Partners
Role: Digital Director
In collaboration with: Rich Black, Diane Kerwin, Tim Jacques, Matt Jasperson

Grand Global Award Winner

The Luck Plan Website, a full-experience parody of poorly manufactured insurance sites

LuckPlan_MintelReport.jpg