Think Chipotle, but with healthy Mediterranean-themed food. Yes, very yum. Too often lunch becomes an afterthought of whatever’s fast or close to the office during a busy work week. Taste and nutrition become shrugs. But Roti offers food that loves you back — mouth-watering, freshly made, and good for you. So we launched the “Love Your Lunch Again” campaign on a low, but hardworking budget — OOH, social, Captivate elevator ads. In just under a month, Chicago Loop locations saw increased foot traffic with 500+ offer redemptions, 1.5 million social impressions, and over 250 app downloads.

Category: Branding, Outdoor Campaign, Social Media

Agency: SOCIALDEVIANT
Role: Creative Director / Art Director, Writer, Strategist