Red Wing Shoes Wall of Honor
Category: Experiential, digital ad-campaign, in-store promotions
Agency: SOCIALDEVIANT
Role: Creative Director
In collaboration with: Eric Garcia-Benitez, Steve Mariani
Red Wing Shoes has a strong legacy with tradespeople. They are the work boot of choice, lasting through extreme wear and conditions. Red Wing Shoes wanted a way to honor this legacy, and thank the men and women who have built America. The Wall of Honor became a lasting, physical tribute to them, with their worn Red Wing boots carrying their stories, standing tall in Red Wing, MN, not too far from the factory that makes them. For its inaugural year, we not only created the exhibit, but also created a companion website, social, digital and in-store campaigns.
The effort gained the attention of Adweek.
Inviting honorees to the Wall of Honor
Wall of Honor results
Over 700 submitted nominations (surpassing the client’s goal of 100)
Over 100,000 website visits
Over 17 million social media impressions, 92% positive brand and campaign sentiment
Wall of Honor website
A digital representation of the exhibit
